{"id":20,"date":"2014-06-15T14:27:26","date_gmt":"2014-06-15T12:27:26","guid":{"rendered":"https:\/\/aguycalledbronco.com\/?page_id=20"},"modified":"2016-05-13T00:10:43","modified_gmt":"2016-05-12T22:10:43","slug":"about","status":"publish","type":"page","link":"https:\/\/aguycalledbronco.com\/en\/about\/","title":{"rendered":"about"},"content":{"rendered":"<section class=\"#\" id=\"toparticle\">\r\n<div class=\"container\" ><div class=\"row\" ><div  class=\"col-md-11 col-md-offset-1\">\r\n<h1>Writing on the Wall:<br> Letters from New York to Berlin<\/h1>\r\n<small>\u2014 Virag Molnar \/ The New School for Social Research, New York<\/small>\r\n<p id=\"switch\">The work of BRONCO in Berlin offers a distinctive example (...) of urban interventionism: one that also helps to revisit the power of text in urban communication in a time when interventionist practices are dominated first and foremost by the use of strong visual imagery or diverse modes of performance.<\/p>\r\n<\/div>\r\n\r\n        \r\n<div class=\"col-md-9 col-md-offset-1\" id=\"switch\">\r\n<p ><span class=\"dropcap\">T<\/span>he visual simplicity of the BRONCO posters is misleading. It is carefully calculated by ingeniously mixing distinctive genres and techniques: the linguistic style of Sponti on a wheatpaste poster rather than sprayed on the wall, a minimalist but eye-catching color coding and typography, and the keen eye of the graffiti writer that always seeks out the best spot in a given urban environment. <br>It is through this effective combination that BRONCO\u2019s \u201chandwriting\u201d stands out from the sea of urban text and grabs the attention of the idle passers-by, even after the posters slowly start peeling off the walls.<\/p>\r\n\r\n<\/div> <!--\/.col-md-8--><\/div> <!--\/.row--><\/div> <!--\/.container--><\/section> <!--\/.section--><!--more-->","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in De.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-20","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>about - the mess age<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aguycalledbronco.com\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"about - the mess age\" \/>\n<meta property=\"og:description\" content=\"Sorry, this entry is only available in De.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aguycalledbronco.com\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"the mess age\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-12T22:10:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aguycalledbronco.com\\\/about\\\/\",\"url\":\"https:\\\/\\\/aguycalledbronco.com\\\/about\\\/\",\"name\":\"about - the mess age\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aguycalledbronco.com\\\/#website\"},\"datePublished\":\"2014-06-15T12:27:26+00:00\",\"dateModified\":\"2016-05-12T22:10:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aguycalledbronco.com\\\/about\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aguycalledbronco.com\\\/about\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aguycalledbronco.com\\\/about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aguycalledbronco.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"about\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aguycalledbronco.com\\\/#website\",\"url\":\"https:\\\/\\\/aguycalledbronco.com\\\/\",\"name\":\"the mess age\",\"description\":\"is a poster campaign by a guy called bronco\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aguycalledbronco.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"about - the mess age","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aguycalledbronco.com\/about\/","og_locale":"en_US","og_type":"article","og_title":"about - the mess age","og_description":"Sorry, this entry is only available in De.","og_url":"https:\/\/aguycalledbronco.com\/about\/","og_site_name":"the mess age","article_modified_time":"2016-05-12T22:10:43+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aguycalledbronco.com\/about\/","url":"https:\/\/aguycalledbronco.com\/about\/","name":"about - the mess age","isPartOf":{"@id":"https:\/\/aguycalledbronco.com\/#website"},"datePublished":"2014-06-15T12:27:26+00:00","dateModified":"2016-05-12T22:10:43+00:00","breadcrumb":{"@id":"https:\/\/aguycalledbronco.com\/about\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aguycalledbronco.com\/about\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aguycalledbronco.com\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aguycalledbronco.com\/"},{"@type":"ListItem","position":2,"name":"about"}]},{"@type":"WebSite","@id":"https:\/\/aguycalledbronco.com\/#website","url":"https:\/\/aguycalledbronco.com\/","name":"the mess age","description":"is a poster campaign by a guy called bronco","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aguycalledbronco.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/aguycalledbronco.com\/en\/wp-json\/wp\/v2\/pages\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aguycalledbronco.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aguycalledbronco.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aguycalledbronco.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aguycalledbronco.com\/en\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":94,"href":"https:\/\/aguycalledbronco.com\/en\/wp-json\/wp\/v2\/pages\/20\/revisions"}],"predecessor-version":[{"id":904,"href":"https:\/\/aguycalledbronco.com\/en\/wp-json\/wp\/v2\/pages\/20\/revisions\/904"}],"wp:attachment":[{"href":"https:\/\/aguycalledbronco.com\/en\/wp-json\/wp\/v2\/media?parent=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}